Alongside the larger corporate clients, the branding agency OPX often undertook smaller projects referred to as sparklers, these were start-ups that would allow the team to show their creativity and such undertakings often produce award –winning brands. One such project is for a new restaurant on Broadway market called Harajuku. Whilst the budget for online dictated that a theme be used, it was an opportunity to produce something that matched the beauty of the brand but was utilising the technology already built into a theme.