OPX created the brand for Cycle café chain LookMumNoHands, a brand that started off with humble origins and has evolved as per the consumers needs. One of the areas that far exceeded the owner’s expectations was the popularity of the merchandise. The existing website was found to be not fit for purpose as a difficult to use CMS and poor integration with the Shopify platform was losing the company possible revenue. They approached OPX for a new website and a fully responsive card based solution was chosen for them to showcase the breadth of what they offer in a modern and contemporary way that would allow both the business and website to continue expanding in the future.