Approached by Paralympian Sophia Warner, Clinic were tasked with producing a campaign to raise awareness and increase sign-up to a unique sporting event, Para-tri, the UK’s first mass participation event for both disabled and able bodied people.

Described as ‘tough-mudder for people with disabilities’ by Sophia, my colleague and I created a campaign that captured the determined spirit and personal physical endurance that was needed to complete such an event. The campaign was then applied across print and digital as well as being applied to promotional material for the day of the event.